This week, media executives have been busy trying to impress advertisers at the annual “upfronts,” where major TV networks showcase their stars, new programs and the potential size of their audiences.

Marketing’s shift into a performance-driven mindset, where ads can be more directly tied to sales and other consumer actions, is taking firmer hold in the digital video arena. Reach and frequency, ...

Idaho’s top real estate agents are not cashing commissions in Boise – they’re writing tax laws in Olympia. Washington state ...

Justice Department attorneys took aim at Google’s alleged monopoly over the digital advertising market on Monday in an antitrust case that poses a major threat to the Big Tech giant’s business model.

A “pre-tariff windfall” of activity and burst of spending on social platforms led to a surprise upward revision of the ...

May 13 (Reuters) - As television executives prepare lavish stage presentations in New York this week to dazzle advertisers during the annual TV upfront sales season, a harsh economic reality looms ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a digital economy saturated with impressions, the brands winning in 2025 aren’t spending ...

A Google executive boasted to co-workers the goal for the company’s budding online advertising business in 2009 was to “crush” rivals in the digital ad market, according to evidence presented ...