DEFINE PROGRAMMATIC Sensing a gold rush, every vendor seems to have rolled their own definition of a programmatic solution, which has confused many in the industry about what programmatic is and the ...

Programmatic TV advertising has become a hot topic over the past year, but what does it really mean? The digital advertising players have been developing a programmatic ecosystem for some time ...

“I don’t think the industry has settled on a definition. Programmatic is partially about RTB, partly about doing more automation around the process of buying and selling advertising. Programmatic is a ...

What Is Programmatic TV? Given these fundamental differences between the TV and digital worlds, programmatic television advertising requires a different definition.