Google's Toolbar for Internet Explorer and Firefox serves as a gateway to a variety of software services provided by the search giant, many of which require a user to provide Google with ...

The unanswered question is whether Google is using its widely deployed toolbar to collect the traffic data that it now wants advertisers to use for targeting ads.

Many SEOs have long believed that Google uses data it collects from the Google Toolbar to influence search results. Now Google has finally confirmed it. What search activity are they using? Google ...

Yes, Google uses data from its Google Toolbar to improve its search results. But no, Google reasserts, it doesn’t use its toolbar to mine search behavior on other search engines in the way that ...

Jason Weber is suing Google over how the Google Toolbar in the past sent data to Google even while the toolbar was turned off. The suit was filed on November 5th by Webner and his attorneys ...

Matt Cutts Speaks on Google & Toolbar Data Lee Odden of TopRank recently wrote Google’s Matt Cutts on the issue of Google using user toolbar data as a search engine query result algorithm ...

A search toolbar released in collaboration between Yahoo7 and Qantas rewards users with frequent flyer points in return for monitoring their web activity.