It may be hard for some to accept, but the cup noodles you frequently buy, the unread books you have, or the chocolates you toss in your cart just before paying, all reveal a story – the story of how ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Teo, T. and Zhang, A. (2025) Is Consumer Behavior the Final Conquest for the Metaverse: Are We Ready for It?. Modern Economy, ...

Forbes contributors publish independent expert analyses and insights. Kian Bakhtiari writes about Gen-Z marketing and social impact. Wars and pandemics change the world and shift the course of history ...

Anne Jarry is director of marketing at Selligent Marketing Cloud. There is no doubt that, in the past year, changes to consumer behaviour have occurred faster and more extreme than ever before.

The consumer products industry has been facing a series of challenges in recent years, and COVID-19 drastically complicated these issues. Throughout the pandemic, consumer products companies have ...

Few understand the art and science of shopping trends better than Kate Hardcastle. With about three decades of experience ...