CMOs have among the shortest tenures in the C-suite. It’s not because most are bad at marketing. It’s because they struggle to connect marketing’s impact to the business outcomes that finance and ...
As we near the end of the year, CMOs are planning their marketing strategies for 2010. We learned during the recent Forbes CMO Summit that progressive CMOs are putting more resources behind their ...
For the first time, female CMOs outnumbered male ones in 2021, according to a report by Spencer Stuart. However, tenure remained at the lowest level in more than a decade. In 2021, 51% of Ad Age’s top ...
With the marketing landscape constantly changing, it makes the job of a CMO difficult when it comes to keeping the in-house team’s success curve on a constant upswing. There are constantly new ...
Designers of electronics and communications systems are constantly faced with the challenge of integrating greater functionality on less silicon area. Many of the system blocks – such as power ...