In July 2022, a TikTok user published a video that supposedly demonstrated how the vast majority of people who use BIC pocket lighters are using this product all wrong. In the video, the narrator says ...

A popular pop culture superstition holds that a white BIC disposable lighter is bad luck. While there are many reasons why people believe this, the most commonly offered reason is that several members ...

It's not the first time the company have made an embarrassing blunder when it comes to making its products 'gender specific' BIC has come under fire from customers for flogging “sexist” pink lighters ...