Roblox announces new safety measures for estimating users' ages, addressing ongoing backlash over the app's inadequate child protection systems.

Roblox is employing technology from Persona, a San Francisco identification verification company whose website says it can “Ensure that users are who they say they are.” However, Roblox will not use Persona to identify the actual identity of the user, just an estimate of their age, according to Roblox VP of Civility and Partnerships Tami Bhaumik.

Roblox announced that it aims to roll out age estimation technology to all of its users by the end of 2025. Users on the gaming and social network will have to confirm their age in order to access communication features within the platform under the new policy.