What happens if TikTok is sold without the algorithm that drives the 'For You' page? It might not be so bad.

People will soon be able to experience TikTok without its all-knowing, hyper-personalized algorithm. Will anything change?

Microsoft, Oracle, and Triller have all expressed interest in buying TikTok’s US operations — encouraged by President Donald Trump. But exporting the For You page algorithm from China may be ...

TikTok is testing a Refresh button that would allow users to effectively reset their For You page recommendations. The feature is limited in access for now.

TikTok is transforming its algorithm, focused on preventing users' exposure to too much of a particular content.