Amazon Personalize, first announced during AWS re:Invent last November, is now available to all Amazon Web Services customers. The API enables developers to add custom machine learning models to ...

Amazon Personalize provides us with state-of-the-art algorithms and an end-to-end personalization solution that enables us to provide recommendations and personalized content in real time.

Personalize is the latest fully managed AWS service to hit general availability after Textract, which uses machine learning to parse data tables, forms, and whole pages for text and data.