In a wide-ranging masterclass at the Cannes Film Festival, Christopher McQuarrie delved into the evolution of the "competitive" film business and why his collaboration with Tom Cruise offers a blueprint for how to keep theatergoers heading to the cineplex.

The Final Reckoning - Tom Cruise's latest addition to the Mission: Impossible franchise - launched this evening in Cannes. Cruise was present in Cannes alongside director Christopher McQuarrie and co-stars Hayley Atwell,

“ Tom Cruise has done it again!” That’s the very early verdict from press screenings for the Hollywood icon’s latest film, Mission: Impossible – The Final Reckoning, with the film variously described as “astonishing,” “jaw-dropping,” “insane” and the “action movie of the summer.”

Tom Cruise's global game of promotional hopscotch planted him in Cannes this week, where he will unveil "Mission: Impossible - The Final Reckoning" following stops in Japan, Korea and London. Brooding closeups of the star's dirt-and-blood caked face have peppered the Croisette on 4K LED screens and the premiere promises to be one this year's

The Cannes Film Festival is now in full swing, opening its slate with three highly anticipated world premieres: Mission: Impossible – The Final Reckoning, starring Tom Cruise, Hayley Atwell, and Angela Bassett; Mascha Schilinski’s thriller Sound of Falling; and Sergei Loznitsa’s drama, Two Prosecutors.

There's little Tom Cruise wouldn't dare to do, and now that includes standing on the top of the UK's biggest cinema screen. The actor was spotted on Sunday afternoon on the roof of London's BFI IMAX building,