If she attends Friday’s game, Swift will see the Bears, the Kansas City opponent she saw at her first Chiefs game on Sept. 24, 2023. Donovan said that the team’s effort to make her and Kelce feel comfortable is a process the team now has down to a T.

“Taycapitalism” is a cheeky term, combining “Taylor” and “capitalism,” used to describe the business and marketing practices of Swift, by fans and critics, on how she monetizes her work and engages with her fans, who eagerly buy her music.