In the AI age, high-quality information is key, and Perplexity contends that publishers should be compensated for bringing AI users that content. According to Bloomberg, the company has allotted $42.5 million for the partner program and is currently looking for publishing partners.

Perplexity is launching a new revenue-sharing plan for publishers that will pay them every time its AI assistants use an article to answer a question, The Wall Street Journal reports. Perplexity is launching the plan (and partially paying for it) with a new Comet Plus subscription that gives subscribers access "to premium content from a group of trusted publishers and journalists.

Comet Plus, a subscription service that gives Perplexity users access to premium content from a group of publishers and journalists, creates a revenue sharing program.