Best Buy's Apple Sales Event includes discounts on iPhones, iPads, MacBooks, AirPods, and more. Check out these rare ...

But despite the cost, the new budget smartphone could draw in more consumers, mostly because Apple is seemingly following a successful strategy from roughly seven years ago with the iPhone XR.

I missed out on the iPhone XR because it broke the sequence of “S” releases, and the two year upgrade cycle I was on. When Apple reset the iPhone line with the X, it used the iPhone 8 as the ...