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1hon MSN
Cracker Barrel refreshed its logo and paid the price. Here's what brand experts say went wrong.
Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...
Steak ‘n Shake has fired back at Cracker Barrel, accusing the company of eliminating its heritage with its new, controversial ...
Cracker Barrel’s new logo isn’t an accident — it’s CEO Julie Felss Masino’s project. She scrapped a beloved American ...
What has not changed, and what will never change, are the values this company was built on when Cracker barrel first opened in 1969: hard work, family, and scratch-cooked food made with care. A place ...
But when it came to the logo change, the company said little, and the market filled in the blank, deriding the logo as boring ...
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