CAT Yellow: The Story Behind Caterpillar's Iconic Logo & Color Scheme
The Caterpillar Yellow color has remained the same for 25 years, but the company still periodically tweaks its logo. In 1989, ...
'Ewww:' Is AOL yellow now? Users poke fun at new color scheme that ditched classic blue
The AOL app quietly changed the color scheme of its app from blue to yellow recently. And many who still use AOL are deeply ...
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How these 23 brands are using colors in their logos to influence their customers
Yellow is also another color that can easily be spotted from far ... Carol Austin, VP of marketing for the brand told CNBC the logo is "meant to convey the fun and energy of the Baskin-Robbins ...