The video kicks off with Bryant speaking directly to the camera and sharing a happy Lunar Year with his followers in Chinese. "I'm Kobe Bryant of the Los Angeles Lakers. A snake symbolizes ...

This commercial — featuring Kobe Bryant, Yi Jianlian, and a young Chinese boy— is the centerpiece of the campaign, and it's excellent. It manages to be inspirational and funny at the same time ...

A train passes just behind a waiting space for a pedestrian crossing, located next to a railway crossing where two Chinese women where fatally struck by a train, in Kobe's Tarumi Ward, on Jan. 19 ...