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AI search engines send users to 404 pages more than Google. A study of 16M URLs finds ChatGPT leads in hallucinating links.
With chatbots sending users to nonexistent pages, websites are redesigning their 404 error messages to serve content, retain visitors, and keep up with a shifting ...
Google's John Mueller offers good news for web publishers concerned about why Google crawls 404 and 410 pages.
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