Anchor text is the clickable text in a hyperlink—and crafting effective anchor text is more valuable (and more complicated) than you might think. Effective anchor text can transform your site’s user ...

Disney has been the victim of an unusual spamming attempt that prompted Google Search results to post “Disney Black Hat […] ...

Google is testing various link formats in AI Mode. Initially, Google launched AI Mode with those tiny paperclip links, but Google, like they've done in AI Overviews, is testing in AI Mode, anchor text ...

Google is testing showing real blue anchor text based hyperlinks in the Google AI Overviews, instead of showing that paperclip icon. This may encourage searchers to click on the links within the AI ...

Japan's stressed government bond market and soaring stocks are set for more volatility on Monday after the resignation of fiscal hawk Prime Minister Shigeru Ishiba.