Anchor text is the clickable text in a hyperlink—and crafting effective anchor text is more valuable (and more complicated) than you might think. Effective anchor text can transform your site’s user ...

Disney has been the victim of an unusual spamming attempt that prompted Google Search results to post “Disney Black Hat […] ...

Internal in-content linking practices have remained the same for the past twenty years, which is strange because Google has gone through dramatic changes within the last ten years and even more so in ...

Google is testing various link formats in AI Mode. Initially, Google launched AI Mode with those tiny paperclip links, but Google, like they've done in AI Overviews, is testing in AI Mode, anchor text ...

Google is testing showing real blue anchor text based hyperlinks in the Google AI Overviews, instead of showing that paperclip icon. This may encourage searchers to click on the links within the AI ...

Learn how Internal linking, a powerful tool for SEO, is pivotal in creating a navigable, user-friendly website for people with disabilities. Internal linking has often been a powerful tool for SEO, ...