Rand Fishkin recently sparked debate with his SparkToro blog post, “In a Zero-Click World, Traffic is a Terrible Goal.” He pointed to a HubSpot survey where 60% of marketers said their top website ...

Hundreds of thousands of companies rely on the network management company to route online traffic. It’s the internet backbone ...

For a business owner, a sudden and significant decrease in the number of users visiting their website traffic compared to what they are used to seeing can be alarming. Less website traffic often means ...

In its latest State of Application Security Report, Cloudflare paints a sobering picture of the internet's threat landscape in 2024. How sobering? Try 6.8% of internet traffic is malicious, up a ...

For the past year, we’ve talked about how AI might change search. That moment is over. This is no longer a “what if” conversation. We are seeing a measurable shift in web traffic movement. At ...

A new report from edge cloud platform provider Fastly reveals what it called “a striking shift in the nature of automated web traffic” with a recent analysis of traffic indicating that AI crawlers ...

According to a report by Chitika, mobile web traffic has risen as much as 35% since July 2011. The data analytics company found that mobile traffic represented an average of 10.55% of total web ...

ChatGPT tops AI referrals, followed by Perplexity. AI highlights brands Google doesn't. And organic search still drives the most traffic.