What is the American Trends Panel (ATP)? The American Trends Panel is Pew Research Center’s primary source of survey data for U.S. public opinion research. It is a multimode, probability-based survey ...

As the industry embraces Nielsen's big data + panel, the NFL is on board with the new measurement tool, but chief data and ...

NASA is convening a panel to study unidentified flying objects. What do they hope to find? The panel has stated from the outset that it does not believe there is evidence that "UAPs" have an alien ...

I can't recall if Nielsen ever ran a commercial, but it just dropped an "explainer video" promoting why its new Big Data + Panel is a "new-and-improved" advertising currency.

"This effort marks the first time MRC has accredited a hybrid panel/Big Data product inclusive of persons level estimates," George Ivie, CEO/executive director of the MRC.