Of all the companies claiming to achieve hyper-personalization through behavioral science and artificial intelligence, Lirio seems to be the one actually doing it. Marten den Haring, now CEO, joined ...

What do a former smoker, a successful entrepreneur, and a champion athlete have in common? They’ve all mastered the art of iteration—the key to lasting behavior change. In a world of constant flux and ...

Este articulo también está disponible en español. In 1968, Stanford Research Institute scientists Elmer Robinson and R.C. Robbins produced a landmark study for the trade association American Petroleum ...

Human behavior is a key determinant of health. Consider the leading risk factors for the top causes of death and disabilities: underweight mothers and children; unsafe sex; high blood pressure; ...

The Simple Life App helps users achieve sustainable change in their wellness journey through its adaptive product design. Continuous personalization and user feedback help change human behavior and ...

Behavior change is a powerful but underused tool in wildlife conservation. While widely applied in public health and development, its potential to tackle harmful behaviors to wildlife—such as ...