Data storytelling is essentially what it sounds like: using storytelling techniques and narrative structure to convey ...

Numbers have always been crucial for measuring success. From revenue figures to profit margins and customer acquisition expenses, these numbers guide critical decisions. Yet, today, the challenge ...

Effective local storytelling shapes public perception more than facts or data alone, because storytelling is an evolutionary survival mechanism. Our brains are wired to learn through narrative, ...

In this special guest feature, Rob Patterson of ColdLight examines the benefits of leveraging machine learning to enhance the story that businesses are able to tell with their data. He expands on the ...

2026 will be a pivotal year, requiring brand executives and thought leaders to look beyond the surface and mere algorithmic data to effectively craft narratives that resonate with clients and ...