Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Every organization’s online presence is growing and accelerating. This includes retail, of ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More The world of web behavioral tracking is a mess. Advertisers are eager to ...

In the wake of recent lawsuits brought under the Video Privacy Protection Act (VPPA), companies with websites that display video content should evaluate their use of ...

I read an article regarding web tracking from ReadWriteWeb recently that introduced me to some new tools that I think some of you may find interesting. Web tracking is something many people don’t ...

Don’t expect tracking methods such as browser fingerprinting to disappear anytime soon, even with GDPR, warns the EFF. What will new General Data Protection Regulation laws mean for websites that use ...

In another major change poised to further jolt the already rocky world of digital advertising, Google plans to stop tracking individual users’ web browsing habits or selling ads based on them. Today, ...

Hospitals and healthcare organizations have come under fire for their use of third-party web tracking technologies and analytics software like Facebook parent company Meta’s Pixel tracker. These tech ...

Web Tracking is not the same as website tracking. The latter refers to analyzing things about any website. That’s done using different tools available to webmasters. Web Tracking is about tracking you ...

Online privacy scored a small victory this week as the CEO for controversial net eavesdropping firm NebuAD resigned just months after Congress successfully scared the country's ISPs into abandoning ...

You may think you're thwarting advertisers and other nosy web citizens by blocking cookies and invoking Do Not Track whenever possible, but that apparently isn't good enough. Researchers have just ...

A handful of companies are arming Web surfers with tools for finding and repelling so-called Web bugs--invisible pieces of code that can be used for everything from secretly tracking people's Web ...

Clearing your cookies is not enough to protect your privacy online. New research led by Texas A&M University has found that websites are covertly using browser fingerprinting—a method to uniquely ...