Restaurateurs are finding that ambience and branding matter as much — and to many diners, more — than the food they serve.

Pour one out for vibe dining in Philadelphia. SIN, the Northern Liberties steakhouse that coined the term, closed Thursday to make way for a new concept set to open at the end of April, operating ...

changing the logo and stuff like that. It'll be similar, but you'll feel a different vibe," said Lee, who has been barbecuing for his father for 10 years and has over 20 years of restaurant ...