The one thing that hasn't changed: Marketers who are able to stay ahead of emerging trends ... of social marketing and zero- and first-party data squarely on the horizon. The year ahead promises ...

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

Social media marketing in 2025 may be all about creating zero-click ... Specifically, it looks at 25 social media trends that businesses of all sizes should be keeping an eye on this year.

Learn how to connect search, AI, and PPC into one unstoppable strategy. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize ...

Why Engagement Matters More Than Follower Count Traditional social media marketing often focused on growing follower counts, ...

Is Facebook losing share to TikTok? When it comes to sales and marketing, free social media remains king: This year, 68% of respondents ranked it their top sales and marketing platform ...

I believe marketing teams that are able to identify these intersections of social media, society, digital spaces, industries, technology and culture will be able to anticipate trends and develop ...

Breakdowns of viral trends powered by Influential data, plus actionable marketing tips In today’s video-first social media landscape, where the average consumer spends over 50 minutes per day ...

Business.com spoke with digital and social media marketing experts to uncover the best tips and tools to track social media trends. Plus, find out the social media marketing trends your business ...

In the era of Instagram and TikTok, trends catch on quickly. People appear to be captivated by these social media trends, whether it's the nostalgic Dolly Parton Challenge that went popular in ...