Short-form content has taken over the digital world. From TikTok to Instagram Reels, people are consuming bite-sized videos ...

The gaming app landscape is transforming at a rapid rate, driven by technological advances and shifting consumer behaviour.

AR and VR: Ready for the Spotlight One thing marketers know to be ... willing to experiment and invest in nontraditional campaigns. By prioritizing these trends, brands won't simply keep pace with ...

According to Counterpoint's Global XR Tracker, the global VR headset shipments declined 12% in 2024 which makes it the third ...

The increasing demand for immersive and engaging travel experiences is driving significant growth in the global AR VR in hospitality market. This surge is further supported by substantial government ...

The UAE Augmented and Virtual Reality Market encompasses the development, deployment, and utilization of augmented reality and virtual reality technologies across diverse sectors. AR enhances ...

The world of sports betting is constantly evolving, and virtual reality (VR) and augmented reality (AR) are poised to ...

Shipments of VR headsets dropped significantly in 2024, despite the Quest 3S launch, and future growth may come from AR ...

Taste, this tech can release chemicals on the tongue that deliver a real taste of the food and beverage items we might be seeing in the virtual world.

Niantic's pivot to spatial mapping has been underway for years. What it means for Pokemon Go's future is unclear, but a ...

The latest market research has not been kind to VR headsets, and the Apple Vision Pro is the headset that suffered the biggest drop in market share. According to a new market update, the global VR ...