Transactional analysis, a social psychology theory originally developed by Dr. Eric Berne in the 1950s, can be used to improve communication and understand your own way of behaving and communicating.

You may have heard of relationship marketing, where you sell by forging connections with your customers. Transactional marketing is the opposite: Instead of worrying about relationships, your ...

Transactional data can reveal that two seemingly similar customers have strikingly different purchasing patterns U.S. marketers mailed an estimated 14 billion catalogs last year, at an average cost of ...

“A picture is worth a thousand words”. This is as true for data as it is for art. With the advent of big data, there is a tremendous need to manage, interpret and communicate it effectively – because ...

Founder and Managing Principal of DBP Institute. I consult companies on how to transform technology and data into a valuable business asset. Management guru Peter Drucker is often quoted as having ...

After almost seven years, the General Services Administration’s Transactional Data Reporting pilot program is still “flawed” because of inaccurate, unreliable and unusable data, which could cause ...

Welcome to Data Spotlight, our series showcasing insights derived from Bloomberg’s 8,000+ enterprise datasets available on data.bloomberg.com via Data License. In this edition we take a look at ...

Recently, I was working with one of our data scientist (Wei Lin, pictured below with his son Lucas on a trip to the Grand Canyon…yes, we do occasionally let our data scientists have a life) on a ...

Opinions expressed by Entrepreneur contributors are their own. Marketers can infer a lot about consumers through behavioral data — from their go-to Starbucks beverage to their favorite time of day to ...