A Swedish fashion writer has sparked debate after coining a new word to describe the latest fashion trend in Stockholm, and apparently London, too. Mammakorv is a compound word which literally ...

Magda Butrym, headlining the next collaboration with H&M, mixes floral romance with contemporary elegance. See you on April ...

Acne Studios picking muse Charli XCX to star in its Spring 2025 campaign definitely falls into that category since the ...

Speaking after her Paris Fashion Week show on Thursday ... Growing up in the Swedish countryside on a horse farm, Larsson’s family home had a make and mend attitude. They grew their own food ...

As the Swedish city returns to an in-person format, street style is back with a vengeance with all of the colours, prints and textures you could wish for. The best part of the month-long ...

Swedish fashion retailer H&M’s rapid expansion in Malaysia since making its debut in 2012 has exceeded the company’s own high expectations.

Founded in 1993 by Filippa Knutsson, Karin Hellners and Patrik Kihlborg, the Swedish fashion label’s focus on uncomplicated, well-designed garments primed for contemporary living helped shape the ...