You could base it off of analytics, history books, superstitions, Magic 8 balls, or, if you subscribe to the belief that the NFL is scripted, the logo for Super Bowl LX. Logos for each Super Bowl ...

For a decade-long stretch, however, one aspect was noticeably stale. The Super Bowl logo went from a unique design each year to an annual re-hash. The NFL has made creative progress with it in the ...