Sprout Social’s (Nasdaq: SPT) 2025 Index surveyed consumers, social practitioners, and marketing leaders to uncover the latest trends in social culture and predict brand implications for the future.

The cultural landscape is constantly shifting, and with each new generation comes a fresh set of values, social awareness, and communication norms. What's considered "woke" by younger generations – a ...

As the go-to platform for discovering cultural trends, it influences purchasing behavior, with 71% of users buying a product or brand they had never purchased before after seeing it advertised on ...

Fashion is a powerful language that speaks volumes, often revealing more than we realize about our social standing. For millennials, certain fashion choices have become symbolic markers of ...

Kenyans’ social and cultural trends manifest in their perceptions of “quality” of education, which according to research findings by African Population and Health Research Centre (APHRC ...