Marketing teams that are able to identify these intersections of social media, society and more will be able to anticipate ...

They don't simply jump on trends for the sake of it ... Here are five brands that consistently harness the power of social and cultural moments to build relevance and resonance with their audiences.

While maintaining a presence on established social channels is important, exploring new platforms offers a chance to connect ...

As the go-to platform for discovering cultural trends, it influences purchasing ... that's relevant to their audience," Burberry's global social media director, Alex Whitlock, said.

Reddit’s niche communities and anonymity drive cultural trends, influence consumer decisions, and impact real-world activism.