Staying up to date with these digital advertising trends will enable you to make your advertising dollar go even further.

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

Shopify talked with eight founders about how their social media strategies took their brands viral, grew their audiences, and ...

Below are examples of the RIT master brand social media icons. You may download these files and modify for your social media needs. If you require something specific ...

Tesla has turned to using ‘edgy’ social media marketing amid a brand damage crisis caused by CEO Elon Musk. Tesla famously ...

Duolingo’s global marketing campaign director, for that success. Kron-Hags was the first person in leadership to say yes to her social media ideas, according to Parvez. “We found that bringing ...