When we explored the best animation styles recently, we should have given a special mention to single line animation. It might not initially seem like you could represent a lot with a single line, but ...

For my GIF, I wanted the line: "Hope nobody gulps us." You can play around with filters, animations, fonts, and drawing but I'm keeping it simple here. I chose a simple "caption" text and yellow font.

In this email, Method used an animated GIF to draw focus on its 20% off promotion. It's subtle and completely in line with the company's aesthetic and does the job of drawing attention to the ...