Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. The rise of short-form videos, first popularised by TikTok and then ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The power of short-form video content cannot be ignored. Platforms like TikTok, Instagram ...

In 2025, the battle for attention is being won in under 60 seconds. Short-form video is increasingly delivering measurable performance outcomes. This article explores how you can harness short-form ...

A group of scientists in China has revealed a novel mechanism whereby a short form of IL-18, generated by caspase-3 cleavage ...

The Television Academy has announced rules changes for the 76th Emmy Awards. They include combining several short form categories due to a decline in admissions over the past five years, redefining ...

As TikTok continues to test the waters with longer videos, Instagram Head Adam Mosseri has said the Meta-owned social network will continue to focus on short-form content. In an Instagram Reel, ...

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Over 60 per cent of the global online population now watches ‘swiping’ short-form video content on platforms such as TikTok, YouTube Shorts and Instagram Reels every day, according to research from ...

As short form programming continues to shrink, so do the number of Emmy categories devoted to it. The Television Academy has unveiled its first round of rule changes for the 2024 Primetime Emmys, and ...