The team at GDP chose the face based on its history as a 1950s interpretation of the classic wood type slab serif style, “so there’s kind of a nice history of evolving this face for contemporary use, ...

Photoshop CC 2015 tutorial showing how to design and create a classic, 1950s Swiss-style, International Typographic poster. This style, also known as the Swiss Style, emerged in the 1920s and was made ...