Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds ...

Roblox Corporation is partnering with PubMatic to launch immersive video ads on its platform, targeting major brands and driving revenue growth. The U.S. video game-advertising business is expected to ...

Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...

Roblox has more active users daily than Steam, at 85 million. Roblox brought in $3.6 billion in revenue in 2024, paying out $923 million to its community. Roblox partners with Google for rewarded ads, ...

Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

GameSpot may get a commission from retail offers. Roblox, the massive gaming platform that mostly caters to younger gamers, has announced the launch of "Rewarded Video" ads, an ad format that allows ...

Roblox is coming for short-form video apps like TikTok, Instagram Reels, and YouTube Shorts. A game developer created Clip It inside Roblox—which is a TikTok clone that operates exclusively on Roblox.

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Bill McColl has 25+ years of experience as a senior producer and writer for TV, radio, and digital media leading teams of anchors, reporters, and editors in creating news broadcasts, covering some of ...

Matthew is the Apps and Games Editor at Android Police. He's been gaming since his first taste of a TI-99 at four years old. Matthew has been an Android user since the HTC Hero and has covered ...