Online game platform Roblox is implementing new, more rigorous safety strategiesfollowing continued criticism from young players’ parents and governmentofficials. On Wednesday, Roblox Chief Safety Officer Matt Kaufman announced theplatform would utilize “new technology for age estimation” — a combination of“facial age estimation technology,

Roblox announced that it aims to roll out age estimation technology to all of its users by the end of 2025. Users on the gaming and social network will have to confirm their age in order to access communication features within the platform under the new policy.

Roblox Corp. (NYSE:RBLX) shares rose Wednesday after the gaming platform announced plans to extend age estimation technology across all users accessing its communication features by year-end, a move aimed at addressing persistent concerns over child safety.