It can be difficult to recall exactly when a specific event happened, and now it seems our memory can be tricked into pushing ...
The parts of the brain that are needed to remember words, and how these are affected by a common form of epilepsy, have been identified by a team of neurologists and neurosurgeons at UCL.
Scientists found visual sensitivity tests could predict dementia up to 12 years before it was diagnosed. The eyes are ...
In the complex pharmaceutical market, achieving high levels of brand memorability directly influences patient choices and adherence, making it a critical focus for marketing strategies.
Our earliest years are a time of rapid learning, yet we typically cannot recall specific experiences from that period — a phenomenon known as ...
Memory isn’t a perfect recording—it’s reconstructive. Our brains have to piece together past events each time we recall them, leaving the original experience ripe for distortion. This ...
Babies encode memories, but they’re unable to recall them later in life, a new study shows. This finding offers insight into ...
Scientists have long thought that babies can’t form experiential memories. Turns out, they can. Adults just can’t remember ...
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