Roblox is one of the most popular gaming platforms today, with millions of players exploring and creating new worlds daily. While the game is free, many players consider upgrading their experience ...

Roblox Premium gives monthly Robux, trading privileges, and access to exclusive items and discounts not available to free users. There are three Roblox Premium tiers in the US: Premium 450 ($4.99), ...

Stop us when this sounds familiar. “Roblox has set a new concurrent player…” Oh, you’ve been shouting “STOP!” since we started? That’s fair enough. Look, as funny as it is, this game has been growing ...

While previous blockbuster games from Fortnite to World of Warcraft primarily run on servers managed by their own developers and publishers, Roblox is distinctive in that its games and experiences are ...

Roblox and Spotify are delivering strong growth in revenues, and it has a lot to do with how they are using AI to drive user engagement. Roblox just reported another strong quarter, with daily users ...

The creator of “Blue Lock: Rivals” thought kids on Roblox might like a soccer video game with an anime vibe. It sold a few months later for more than $3 million. The 19-year-old, who asked that his ...

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

“The biggest headwind Roblox faces is developer adoption,” said Ben Spoont, CEO of Misfits Gaming, an interactive ...