PepsiCo owns more than 500 brands, but when asked to name them, only 21% of consumers can think of any aside from Pepsi. This ...

PepsiCo has unveiled a new global brand identity for the first time in nearly 25 years, reflecting what the company says is ...

PepsiCo’s lemon-lime soda brand Starry— which replaced Sierra Mist in 2023 —is officially bringing back its seasonal flavor, ...

The new design will be rolled out gradually across the company's website, social media, packaging, workplaces, and signage, ...

PepsiCo has resolved a lawsuit accusing it of falsely marketing its Gatorade protein bars as good for you, though they ...

The snack giant has a smart new strategy and Wall Street's attention. What it doesn’t have yet is momentum where it matters ...

Sabra and PepsiCo veteran Ricky Khetarpaul will look to leverage his expertise in the beverage space as Liquid Death preps to ...

The redesign spotlights a refined sun with “Lay’s Rays”, matte packs and close-up chip shots to boost shelf impact and ...

The traditional sourcing and supply playbook that once defined CPG and food retail is no longer relevant, says agtech veteran ...

PepsiCo has introduced a new global brand identity that it says reflects what the company is today: a 500-brand food and ...

PepsiCo has introduced a bold new corporate brand identity, marking a significant transformation for the company nearly 25 ...

A smile forms the basis of the new visual system, reflecting PepsiCo’s mission of creating “more smiles with every sip and every bite." ...