The music icon, who stars in Old Spice's latest commercial, has added the brand's new body wash to her regimen When you've been blessed with Patti LaBelle's talent, you can do anything.

A recent survey from marketing company Crestline found the sexiest brand mascots of all time. The winner was Old Spice's The Man Your Man Could Smell Like. According to Allen Adamson, professor of ...

The videos creatively incorporate local references, culture and a distinctly British sense of humour, as well as bringing the Old Spice brand bang up to date for the social media generation.

To promote a new range of products featuring a long-lasting, fresh fragrance formula, Old Spice has unveiled a film that hopes to demonstrate the staying power of the fragrance aboard the ...

The Old Spice Fresher Collection makes guys "Smell as Great as Nature ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with ...

Old Spice, a deodorant brand, used a game to promote its product to young men aged 14 - 29 in Romania. The male deodorant category is extremely competitive with multiple brands vying for attention.

15 years after Old Spice’s legendary ’I’m on a Horse’ Super Bowl ad, the brand delivers a swashbuckling spin on its iconic absurdity. Created by Spanish indie agency Burns, this new ...