The music icon, who stars in Old Spice's latest commercial, has added the brand's new body wash to her regimen When you've been blessed with Patti LaBelle's talent, you can do anything.

6.24 Brand: Old Spice Year introduced: 2010 To advertise Old Spice body wash, actor Isaiah Mustafa portrayed The Man Your Man Could Smell Like. The campaign took off during Super Bowl weekend ...

To promote a new range of products featuring a long-lasting, fresh fragrance formula, Old Spice has unveiled a film that hopes to demonstrate the staying power of the fragrance aboard the ...

The videos creatively incorporate local references, culture and a distinctly British sense of humour, as well as bringing the Old Spice brand bang up to date for the social media generation.

The Old Spice Fresher Collection makes guys "Smell as Great as Nature ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with ...

Old Spice, a deodorant brand, used a game to promote its product to young men aged 14 - 29 in Romania. The male deodorant category is extremely competitive with multiple brands vying for attention.

Isaiah Mustafa may not be a household name on its own. But, what if I said to picture the Old Spice guy? You'd likely think back to a recent commercial with Mustafa talking about how good the ...