Over a decade later, the 32-year-old is Roblox's top developer with over 11 billion visits to his profile and five million new people playing his games every month.

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Over a decade later, the 32-year-old is Roblox's top developer with over 11 billion visits to his profile and five million new people playing his games every month.