Nike spent an estimated $14 million to take advantage of the opportunity arising in women's sports, Yarbrough said. It appears that the bet paid off. The commercial generated 188,000 engagement ...

Nike debuted its first Super Bowl commercial in 27 years last month, and while a star-studded female lineup of athletes was ...

Elliott Hill has made his strategy for turning around Nike Inc. very clear in his first five months as chief executive ...

Female athletes fired back at Nike's Super Bowl commercial for 'ignoring the real problem' women deal with in sports. During February's big game, Nike aired its first Super Bowl ad in 27 years ...

Nike is not usually a brand that is known to create Super Bowl commercials, as their last one was “Swoosh This” in 1998, however that changed this year with an ad centered around women’s sports. The ...

The explosive growth of women's sports, now a billion-dollar industry, highlights a groundbreaking shift as the sector ...

The WNBA season tips off on May 16, and fans can expect Clark to be featured in a lot more Nike commercials. Stay locked into Sports Illustrated's Kicks On SI for all of the most important ...

Clark starred in Nike's first Super Bowl ad in 27 years, joining fellow WNBA players A'ja Wilson and Sabrina Ionescu, USC star JuJu Watkins, and other women's athletes in the 60-second spot. The ...

After Michael's first retirement, Nike ran a series of commercials which exposed ... to become its first athlete endorser. Although the sports drink brand already dominated store shelves, millions ...

Caitlin Clark’s rise in the sports world has been astronomical over ... One of the many endorsements she earned was with Nike shortly after being drafted No.1 overall by the Indiana Fever ...

Literally, that’s the only thing," Sey wrote in response to the commercial on X. Michele Tafoya, the veteran sports broadcaster and journalist, also took exception to it. "Nike is too late to ...