A new survey from LG Ad Solutions found that a majority of customers would do more shopping on their TVs if given the chance.

Four media giants are poised to scramble for billions in NBA ad dollars as the league moves to NBC and Amazon next season ...

Ads during women’s sports programs were 40% more impactful than the average primetime advertisement, according to EDO.

NBC, Disney, Fubo and Mindshare weigh in on the creative flexibility offered on CTV and whether sports streamers really reach ...

A new report by EDO found TV advertisers spent $244 million on women's sports in 2024, a year-over-year increase of 139%. Basketball, soccer and tennis were among the top sports for ad engagement.