The year is 2017. George Clooney sold Casamigos for a blockbuster $1 billion, and celebrity-owned tequila is about to have ...

While the original version of Mike's Hard Lemonade is not a hard seltzer, it is considered to be one of the earliest FMBs (flavored malt beverage), which hard seltzers ... also are. In fact ...

Falling under the Mark Anthony Group umbrella, mike’s hard shares its lemonade stand with innovative and groundbreaking brands like HARDER and White Claw Hard Seltzer.

This campaign set out to re-establish the brand revelancy. A long-time category leader and favorite, Mike's Hard Lemonade's popularity had fallen off and was failing to attract millennial drinkersover ...