A successful brand goes beyond universal recognition. When people encounter the University, we want them to know who we are and what we stand for. To ensure we are presenting the University in a ...

More than a logo or tagline, our brand platform establishes the brand and is the foundation from which all marketing decisions are made. If a message falls outside our brand promises—real people, ...

Learn More: Highly Successful Advertising Campaigns How do brand image and marketing affect market share? Creating a positive brand image through marketing efforts is vital to a business's success.

Logos that are not consistent with MSU branding guidelines should not be used. For additional information about using the MSU logo or other registered marks, review the style guide above. Logos ...