Design, like fashion, moves in cycles. Beige, ironically, may have overstayed its welcome because it was trying not to. Its ...

O nce upon a time, brands had guts. They dared to be weird, wild, colourful. Logos had serifs. Packaging had personality.

Google changed its logo to a"flat" sans-serif look last week. Lenovo, a Chinese tech company that owns Motorola, decided its logo should have a more boxy shape in June. Take a look at the two ...

Create a trustworthy wordmark with the right font. Lowercase serif fonts convey authority, while uppercase sans-serif fonts offer a modern, professional feel.