graphic marks—as well as several extended design elements. When applied thoughtfully, and in the appropriate contexts, CU Boulder’s logos and design elements create a cohesive and impactful brand ...

Be Boulder. is one of the core elements used to express CU Boulder’s visual identity. It is always set in Helvetica Neue Extra Black Condensed (107). Always use approved artwork. Do not under any ...

The frame is also a starting point for a range of graphic elements seen in the following sections of this page, and extends the visual language of the brand Due to the range and scale of materials ...